It's here—your new SoFi robo investing experience, built by experts and tailored to you. Your freshly updated robo advisor takes the headache out of investing through automation—just set your goals, risk tolerance, and time horizon to get a personalized, diversified portfolio recommendation. Come explore the new robo advisor today: https://www.sofi.com/invest/automated/ P.S. Already have robo? Love it. You can expect your account to migrate to our new experience over the coming months—keep an ey

When it comes to investing, there’s no bad choice…except not getting started. Active investing (AKA picking your own stocks) versus automated investing (AKA using a robo advisor) is a decision that faces every new investor. No matter which side of the coin you choose, the longer you invest, the more chance your money has to potentially grow. Learn more about the differences between the two types of investing at the link in our bio. | SoFi