The Australian Lamb ad is back for 2026! 🥩 Sam Kekovich returns to remind us that happiness starts with a barbie, a chop and a little perspective. Watch Australia’s unofficial national ad now ☀️ | delicious. Australia
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The Australian Lamb ad is back for 2026! 🥩 Sam Kekovich returns to remind us that happiness starts with a barbie, a chop and a little perspective. Watch Australia’s unofficial national ad now ☀️ | delicious. Australia
434.5K views4 months ago
Facebookdelicious. Australia
Australian Lamb ad serves up a happier take on what makes Aussies smile
Australian Lamb ad serves up a happier take on what makes Aussies smile
4 months ago
dubbophotonews.com.au
Every year, Australia looks forward to the new lamb ad, spearheaded by lambassador Sam Kekovich. Sam joined our Sam and Kochie with a look at this year's ad. Read more: https://7news.link/2RXfc1J | Sunrise
4:13
Every year, Australia looks forward to the new lamb ad, spearheaded by lambassador Sam Kekovich. Sam joined our Sam and Kochie with a look at this year's ad. Read more: https://7news.link/2RXfc1J | Sunrise
29.5K viewsJan 28, 2020
FacebookSunrise
Annual summer lamb ad takes aim at online trolling
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Annual summer lamb ad takes aim at online trolling
Mar 7, 2025
MSN9News.com.au
The lamb ad used to be angry. Now it's the most diverse thing on TV. THIS is the perfect Australian barbecue. Video: We love our Lamb | Guardian Australia
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The lamb ad used to be angry. Now it's the most diverse thing on TV. THIS is the perfect Australian barbecue. Video: We love our Lamb | Guardian Australia
237.6K viewsSep 6, 2016
FacebookGuardian Australia
Australian Lamb: Un-Australian • Ads of the World™ | Part of The Clio Network
Australian Lamb: Un-Australian • Ads of the World™ | Part of The Clio Network
Jan 9, 2024
adsoftheworld.com
Australian Lamb ad released
2:05
Australian Lamb ad released
Jan 20, 2019
news.com.au
5:21
The new annual lamb ad has arrived - and this year it pokes fun at Australia's 'fortress' status during the pandemic. | Sunrise
14.4K viewsJan 9, 2022
FacebookSunrise
3:07
Sam Kekovich has returned this year's Australian lamb ad, which takes a dig at all things “un-Australian”. What do you think? | Courier Mail
358.9K viewsJan 5, 2023
FacebookCourier Mail
3:02
Meat & Livestock Australia’s newly released lamb advertisement has heavily criticised the country’s international border policies in an amusing three-minute video. Posted on Monday morning, the iconic annual commercial made light of Australia being a hermit nation. In last year’s ad, Meat & Livestock Australia ridiculed interstate politics and border closures. This time around, premiers still got thoroughly roasted along with the lamb. Titled ‘The Lost Country of the Pacific’, the annual Austral
30.6K viewsJan 10, 2022
FacebookNews.com.au
Classic Aussie lamb commercial back on TV
Jan 7, 2025
nine.com.au
New lamb ad takes aim at 'un-Australian' label
Jan 6, 2023
9NEWSJorge Branco
3:15
THE AUSTRALIAN LAMB AD FOR 2025 IS HERE! 🥩🔥 This year’s ad lamb-poons the totally bonkers world that is the online comments section, with these internet aggravators brought to life as crowds of people bickering over everything from overgroomed poodles, AI and wind farms to global warming and Raygun’s infamous Olympics performance. So go on – the comments section is waiting! bit.ly/4iYo8jn | delicious. Australia
328.5K viewsJan 7, 2025
Facebookdelicious. Australia
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A new lamb advertisement featuring the “Lambassador” Sam Kekovich has been released - and it draws on research about what courts as ‘un-Australian.’ | 10 News
3K viewsJan 6, 2023
Facebook10 News
Australian Lamb’s highly anticipated summer ad released.
Jan 7, 2025
news.com.au
2024 Summer Lamb ad skewers the generation gap VIDEO - Beef Central
Jan 9, 2024
beefcentral.com
4:44
First look at the new lamb ad
Jan 10, 2022
7NEWSDigital Team
3:06
The 2024 Australian Lamb ad could be their best one yet 😂 #9Today | WATCH LIVE 5.30am | TODAY
812.4K viewsJan 7, 2024
FacebookTODAY
2:06
🔊 SOUND ON FOR THIS ONE! 🔊 The 2019 Meat and Livestock Australia lamb ad is here ... and they're pulling no punches. 😆 Released annually and always controversial, this time it took aim at the revolving door of federal politics and Jacinda Ardern's popularity across the ditch. | ABC Landline
265.4K viewsJan 21, 2019
FacebookABC Landline
1:47
Aussie Lamb releases bizarre 2020 ‘social media’ lamb ad
Jan 27, 2020
news.com.auNatalie Brown
Lambasted: New ad puts concept of ‘un-Australian’ behaviour on the rack
Jan 5, 2023
The Sydney Morning HeraldKarl Quinn
2:30
Meat and Livestock Australia release 2021 summer lamb ad
Jan 10, 2021
7NEWSHamish Goodall
5:52
Australia’s Lamb Ads Are NEXT LEVEL | American Reaction
16.7K views3 months ago
YouTubeAustralia Hits Different
Australia's iconic lamb ads celebrate 20 years of creativity
Jan 14, 2025
thenewdaily.com.au
This year's lamb commercial brings us all a little closer
Jul 25, 2024
thenewdaily.com.au
2:56
Bond & Vale | PR, Branding & Marketing Communications on Instagram: "❤️ this if you love great ads. Every year, Australian Lamb drops one film that cuts through without shouting. This is why people wait for it. The 2026 Australian Lamb campaign works because it follows a proven pattern. It anchors itself in national culture, uses humor as a connector, and keeps the product role clear but secondary. Research from ThinkTV Australia and Nielsen consistently shows that ads tied to cultural moments d
921.3K views4 months ago
Instagrambondandvale
43:39
The Lamb Ad: Unpacking Australia’s most anticipated ad of the year
12 views2 months ago
YouTubeThe CMO Show
2:15
Top Favorite Lamb Ads in Australia Revealed
25.2K viewsJan 8, 2025
TikTok9news
Virality 🌍 World's Most Viral Content on Instagram: "The Australian lamb ad for 2024 has just dropped. This year’s short film lamb-poons Boomers & Gen Zs with commentary on the generation gap @virality #australianlambadvertising #johnhoward #lambad"
19.4K viewsJan 9, 2024
Instagramvirality
3:00
2026 Australian Lamb Ad
4 months ago
7NEWSDigital Team
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