Edsel’s Epic Failure: How Ford’s Most Ambitious Car Became an American Legend
Edsel’s Epic Failure: How Ford’s Most Ambitious Car Became an American Legend
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The Tragic History of the Edsel: Lessons from Ford’s Expensive Automotive Mistake
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Why was that clever of Edsel Ford? Well the elite of society vacationed in Florida and those were his market clientel for the luxury car, Lincoln Continental. Ford literally lived next door to Edison in Ft. Myers, Florida. By driving the prototype Lincoln Continental around all the richies, Edsel Ford was creating a buzz. Edsel had been inspired by sleek European cars that he'd witnessed during a vacation in 1938 and he pushed his design team to create a long, low "Continental" look. . . . #Ford
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