Behind the Science | Nike Mind Technology
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Behind the Science | Nike Mind Technology
Welcome to the Nike Mind Science Department, a new branch of the industry-leading Nike Sport Research Lab. In this video, you’ll hear from the sport-obsessed scientists and product innovators who developed and tested Nike Mind—a mind-altering footwear technology that’s scientifically shown to activate the sensory areas of your brain via ...
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As part of an exclusive interview with new Nike CEO Elliott Hill on the company's comeback attempt, CNBC's Sara Eisen got a rare look inside the Nike Sport Research Lab in Beaverton, Oregon and got a walkthrough of how Nike studies athletes and designs new innovations. Nearly a year into his tenure, Hill says the company is finding its footing, outlining a strategy focused on innovation, sport and rebuilding trust with consumers. Watch the full exclusive interview: cnb.cx/4nkgVv1 | CNBC
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