when you get yet another voicemail that's too late

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho

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Japan uses piezoelectric ceramic tiles to convert electricity into electrical energy. These tiles capture the kinetic energy from your footsteps. When you walk, your weight and movements put pressure on the tiles. The ceramic tile bends slightly, resulting in mechanical stress. The piezoelectric material inside the ceramic tile converts this stress into electrical energy. Each step produces a small amount of electric charge, and millions of steps combined can produce enough electricity to drive