#FBF Early 1980’s Panasonic Ad Maurice: …At the time - before Pepsi and Michael Jackson - Earth, Wind & Fire had the largest corporate sponsorship any band had received. I was all for this new way of subsidizing tours, as long as the product wasn’t something like alcohol, or overtly sexual. I signed on to a $500,000 television campaign, in which EW&F would endorse Panasonic products, and Panasonic in turn would use various vehicles to promote our latest release, Faces. Still I was cautious about