Pop Media on Instagram: "Eminem’s 2009 MTV moment became instantly iconic when a stunt involving comedian Sacha Baron Cohen’s Bruno character appeared to go wrong live on stage. During the ceremony, Bruno descended from the ceiling and seemingly crashed onto Eminem, with his bare backside landing in the rapper’s face, prompting Eminem to storm out angrily with his entourage. The incident later turned out to be staged, but at the time it perfectly played into Eminem’s volatile public image and MT