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“The 99¢ Legend: How Arizona’s CEO Became Inflation’s Worst Nightmare” While the rest of the world slaps $5 price tags on sadness-sized drinks, Arizona Iced Tea remains the hero we don’t deserve: massive 23oz cans, still just 99 cents. CEO Don Vultaggio isn’t chasing profits—he’s making a statement. “We’re doing fine. Why charge more?” he says, as Wall Street weeps. No gimmicks. No price hikes. Just loyalty in a can. In a world where everything’s getting smaller and pricier, Arizona stands tall—
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