Amazon vs. The Industry: Amazon’s stock performance has been a mixed bag, underperforming the S&P 500 with just 26.3% growth over the past five years. Its fourth-quarter 2025 results reveal a company still flexing its muscles. North American retail sales hit $426 billion for the year, with operating margins climbing to a record 9%, driven by high-margin advertising and subscription services. AWS, Amazon’s crown jewel, grew 24% year-over-year, generating $35.6 billion in quarterly revenue and mai
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