Small coffee business lands Super Bowl commercial
5:30
Small coffee business lands Super Bowl commercial
Jan 28, 2016
CBS News
Most salespeople think a 30-second commercial is about selling themselves. Truth is—it’s not about you at all. It’s about the person you’re speaking with. An effective 30-second commercial should: 🎯 Speak to their challenges 🎯 Connect to their world 🎯 Make them curious to keep the conversation going When you flip the script from “here’s what I do” to “here’s how I help people like you”—that’s when it works. I break down the key elements of a winning 30-second commercial in this quick video. �
1:29
Most salespeople think a 30-second commercial is about selling themselves. Truth is—it’s not about you at all. It’s about the person you’re speaking with. An effective 30-second commercial should: 🎯 Speak to their challenges 🎯 Connect to their world 🎯 Make them curious to keep the conversation going When you flip the script from “here’s what I do” to “here’s how I help people like you”—that’s when it works. I break down the key elements of a winning 30-second commercial in this quick video. �
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