The BSN Sports and Varsity Spirit parent has received a strategic investment from NY-based private investment firm, Patricof Co whose clients are professional athletes. ... Log in to view full article ...

We are excited to join forces with Patricof Co,” said Adam Blumenfeld, CEO, Varsity Brands. “With P/Co’s consumer insights ...

This year, they made it happen. For the 2025 Houston Rodeo and Bun B’s Birthday Bonanza, PURPLE BRAND collaborated with Crown ...

Thanks to a sudden influx of spring gear, Commission, one of the most exciting emerging brands on the planet, is poised for a ...

Senior center-back Paxton Elrod and senior striker Bennett Kelley are the captains being called upon to lead the team. Both ...

Six players were named to the second annual Warren Jaques Memorial All-Star team for the 2024-25 season, the ...

Uncertainty spread as officers searched the sprawling convention center for more than an hour before announcing there was no ...

Whether your teen outgrew everything or you need to replace old leggings, we find the best athleisure brands to shop.

Think: nostalgic graphics and cuts, varsity jackets, funky patterned jeans, animal print, and more. Lookin' for a masterpiece? You'll find several at KÍLÈNTÁR, a brand that has conquered ...

As men’s embrace of jewelry has grown even more enthusiastic, the best men’s jewelry brands have evolved tremendously. Once confined to simple, utilitarian pieces, the best jewelry brands for ...

The Varsity Team influencer program, once limited to internal employees at DICK’s Sporting Goods, recently opened to the public for the first time.

There's Scarlett Johansson's culty skincare brand, Tracee Ellis Ross's curly and coily hair essentials, Billie Eilish's top-selling fragrances, along with just about any routine staple Rihanna ...