Ted Sarandos has always had an uncanny grasp of titles and stars, conjuring them in his pre-internet days as a video store clerk and dropping them frequently during his 25-year run at Netflix.

The streaming giant's co-CEO told financial analysts that artificial intelligence tools are expanding creativity.

Netflix has used generative AI in one of its shows for the first time in a move to help make “cheaper” and “better” films and TV series. According to Sarandos, the Spanish language series, which follows the survivors of a lethal snowfall that decimates the population,