Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as ...

Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.

After her recent jeans ad for American Eagle turned heads all across the globe, Sydney Sweeney could embark on yet another ...

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Sydney Sweeney may be positioned to secure one of the most lucrative celebrity endorsements of the year, with industry speculation suggesting the actress could earn up to $10 milli ...

The 27-year-old actress boosted sales for American Eagle jeans and could do the same for the beleaguered beer brand.

Is Sydney Sweeney caught in a storm she never saw coming? The "Euphoria" star, blindsided by the hype surrounding her, faced ...

Sydney Sweeney has found allies in the most unexpected people, and Dr. Phil, has now joined her little club of defenders.

The "great jeans" ad campaign from denim-retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from progressives, support from conservatives, and a jump in ...

Better known was Bud Light’s 2023 choice of Dylan Mulvaney, a “transgender woman” (i.e. a male got up as Audrey Hepburn — ...

Dog whistling for eugenics. It’s Nazism. Racism. Nazi adjacent. When American Eagle’s latest ad landed like a bad curry, I ...