O share of voice é o gasto de mídia de uma marca no contexto de todos os gastos com mídia e pode ajudar a determinar a ...
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Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every ...
NEW YORK – March 5, 2025 – An estimated 36.6 million people watched President Donald Trump’s address to a joint session of Congress on Tuesday, March 4, according to Nielsen. Viewership peaked from ...
For AANHPI millennial women, it’s not just a feeling, they are also acting by putting their money where their heart is: they are twice as likely to pay more for eco-friendly products and services ...
*This surpasses the initial reach number Nielsen announced on February 18, 2025 of 182.8 million viewers. For data date 2/9 (Super Bowl), programming lineup deliveries were delayed. As such, the ...
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Sydney – March 3, 2025 – Nielsen Ad Intel, Australia’s most comprehensive ad spend monitoring service, today released its 2024 Advertising Spend Report, revealing the brands and sectors investing the ...
Sztuczna inteligencja (AI) jest często uznawana za najlepsze rozwiązanie w zakresie efektywności reklamy, pomagające markom lepiej planować, pracować mądrzej i oszczędzać czas. Jest to temat przewodni ...
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