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Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the competitiveness of ...

Nielsen Ad Intel’s 2024 Advertising Spend Report reveals Australia’s top ad spenders, leading industries, and emerging market ...

NEW YORK – March 5, 2025 – An estimated 36.6 million people watched President Donald Trump’s address to a joint session of Congress on Tuesday, March 4, according to Nielsen. Viewership peaked from ...

Nielsen has appointed Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the company’s newly ...

For AANHPI millennial women, it’s not just a feeling, they are also acting by putting their money where their heart is: they are twice as likely to pay more for eco-friendly products and services ...

Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every ...

*This surpasses the initial reach number Nielsen announced on February 18, 2025 of 182.8 million viewers. For data date 2/9 (Super Bowl), programming lineup deliveries were delayed. As such, the ...

With a buying power projected to reach an estimated $2.1 trillion by 2026 1, the economic influence of Black consumers in the U.S. is undeniable. Black Americans are not just a market segment—they are ...