From Diageo’s new CEO suggesting it needs to reach “all consumers” to the story behind Procell’s turnaround, it’s been a busy week.

News that BrewDog has put itself up for sale shows a brand in distress, but there are lessons to be learnt about the power of building a genuine community that helped the brewer scale in the first ...

Following its decision to rebrand from Phoenix Group, the retirement brand plans to make Standard Life “more relevant to more ...

While premiumisation has been a priority for decades, Diageo must also go after consumers at lower price points to drive ...

Netflix has withdrawn its bid for Warner Bros Discovery after the media group’s board deemed a higher offer from Paramount Skydance “superior”, escalating the battle for control of the entertainment ...

Evans is looking to grow the podcast brand with sub-brands and events as System1 makes sweeping changes to its executive team.

While on paper marketing is indeed a cost, this is a short-sighted attitude that reinforces the idea it is discretionary.

Netflix has withdrawn its bid for Warner Bros Discovery after the media group’s board deemed a higher offer from Paramount Skydance “superior”.

AI literacy and performance analysis are also among the fastest growing skills for UK marketers, according to exclusive ...

With consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers ...

In the first of a new series in partnership with the IPA, The Anatomy of an Outcome, we dive into how B2B battery brand ...

From burnout to stalling progression and self-consciousness over skills, marketing leaders discuss how to improve morale.