As Sky launches the campaign for its new “affordable” Glass Air TV, Sky TV’s managing director discusses how marketing and ...

Having a dedicated marketing effectiveness team can provide rigour and objectivity, but is that level of resource realistic ...

Having generated organic engagement of 1 billion for its first end-to-end influencer campaign, Dove is calling on creators to ...

Consumer confidence increased by two points this month, but marketers are warned not to view it as “light at the end of the ...

With research confirming the negative impact masculinity influencers can have on male mental health, experts are urging ...