Nestlé is upgrading its global SAP systems to create a shared data foundation that supports AI tools across sales and ...

The Walmart new Scintilla In-Store platform gives suppliers near real-time visibility into shelf inventory and store ...

What if I told you there was a way that you could supercharge your results and make your digital marketing spend even more effective? Building fame and capturing attention is what JCDecaux does best.

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The official blog of Star Group, a Synegratedâ ¢ Marketing Communications Company dedicated to driving engagement with B2B and B2C brands operating in todayâ s hyper-competitive, rapidly evolving ...

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

Brand ambassadors are on the rise, with 61% of marketers across the US and UK having increased investment over the past year. This is according to research by global creator agency, Billion Dollar Boy ...

Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according to CleverTap, the all-in-one engagement platform, ...

89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation. The organisation recently unveiled Digital Wellbeing 2022 – its second ...

Gen Z consumers are moving away from traditional social media in favour of inward facing community platforms. This is according to research from creative agency Impero, which also reveals that more ...

As many as 60% of consumers believe their personal data is routinely misused by companies, highlighting a significant mistrust towards corporate data handling ...