PNB MetLife’s brand ambassador, cricketer Smriti Mandhana, then emphasises how such aspirations can be secured with the PNB ...

With its first global repositioning in 30 years, the Omnicom Group’s creative agency is shifting from ‘The Work’ to campaigns ...

In a world overflowing with content, the brands that truly connect are the ones that feel like they belong in the ...

"From a market share perspective, we are looking to get to 10% category share in sunscreen alone over the next five years," she said. This may be an ambitious target given Chosen's specialised ...

From her first interaction with Equentis, research analyst Merlyn Sushmita was struck by the energy and clarity of the wealth advisory firm’s mission. Its values and vision resonated with her on a ...

Rana Barua, Group CEO of Havas India, Southeast Asia, and North Asia, has been appointed to the 2025 AME Awards Advisory Board. The board, which celebrates global advertising effectiveness, will ...

Post-acquisition, Brahma’s 800-strong team will blend DNEG’s digital human tech with Metaphysic’s AI to drive next-gen ...

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel ...

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and ...

Canara HSBC Life Insurance’s CMO doubles down on digital, storytelling, and influencers to bust myths and build trust in ...