Search inside the app stores is changing — and AI is accelerating that shift. In this episode, we speak with Dave Bell, CEO at Gummicube, about how artificial intelligence is transforming the way ...

Real-time app market intelligence has traditionally come with a hefty (and unjustified) price tag. As of today, APPlyzer 26 changes that. Following the recent launch of Apple Ads auction stack data ...

In 2025, the global mobile app market experienced a fundamental shift. Traffic-driven growth approaches reached their limits, and broad, volume-oriented strategies began to lose traction. Instead, ...

When Viktor Orlov stepped on stage at Business of Apps Berlin 2025, he opened with a small admission. Two years earlier, in the same room, his workshop had tried to explain too much. Too much theory.

While there are still three months left until Business of Apps London, here is something to get excited about early. Ben Lebus, CEO and Founder of Mob, the UK’s #1 recipe app, will deliver the event’s ...

It was a breakout year for generative AI and the leader of this category, ChatGPT, was the most downloaded app of the year with 770 million installs. The chatbot managed to supplant TikTok and ...

On April 23rd, Business of Apps London will bring together 1,000+ senior leaders shaping the future of the app economy across growth, marketing, product, CRM, retention, and revenue. Across seven ...

The health & fitness app category spans a wide range of apps, including everything from workout routines, to calorie counters, to menstruation cycles. Some focus on solo-rewarding users for hitting ...

It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was no different with the developments it brought.

TikTok was the top grossing app worldwide for the fourth year in a row and generated more than $3 billion in-app, the only app on the market to reach that milestone. It is a major feat for the video ...

Subscription apps are no longer the scrappy sibling of mobile gaming. They now represent one of the fastest-growing segments in the app economy — but they’re also facing a far more complex growth ...

Nearly every SaaS product is either integrating AI or planning to do so. However, the term “AI” has become so broad that it’s often misunderstood, especially by non-technical founders. Words like ...