Learn how to speak the language of CFOs and CEOs. Build financial acumen, prove marketing’s impact, and become a commercial marketer.

Download the Delegate Brochure to discover what’s happening at The European ABM Forum 2026, from expert speakers and real-world case studies to the practical frameworks designed to help you scale ABM ...

Designed to make the entry process simple and strategic, the Submission Guide provides clear criteria, practical tips, and expert guidance to help you present your work at its strongest. Get clarity ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns ...

A practical course to help B2B marketers build commercial confidence and understand how marketing drives profit, not just pipeline. Learn to link your work to revenue, margin, and growth, and ...

For today’s B2B marketing leaders, prioritization is no longer a periodic planning exercise. It is a continuous leadership discipline, performed under scrutiny, constraints and competing demands.

For years, communication and collaboration have been described as “soft skills.” Important, yes, but rarely seen as commercial drivers. That mindset no longer reflects reality. And at B2B Marketing, ...

For marketing teams to remain competitive and innovative, it’s important to invest in continuous learning and skill development. A marketing leader at a global professional services firm needed a ...

In identity security, complexity is a given. Buying cycles stretch across months, multiple stakeholders shape every decision, and marketing teams are expected to prove impact with speed and clarity.

As B2B buying behavior shifts and sales cycles lengthen, marketing teams are under growing pressure to prove commercial impact, not just generate leads. Virgin Media O2 recognized the need to evolve ...

Henkel is structured into multiple strategic business units (SBUs), each with different levels of marketing maturity and team structures. Some SBUs have well-established local teams with a strong ...