Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, ...

Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend ...

Google Search Console’s performance report is stuck and has not shown an update in the main report since Sunday, October 19th ...

After being fired from his first PPC job, Jack Hepp shares how that became the foundation for his growth into a transparent, trusted PPC expert.

AI-driven search has enabled large-scale manipulation. Here’s how it happens, what Google’s doing, and why best practices ...

OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics ...

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

ChatGPT’s shopping traffic is growing fast, but a new study says it won’t catch Google Search in conversions or revenue ...

Google’s &num=100 change removed automated crawler noise, giving SEOs a truer picture of real search visibility.

With over 20 years of experience across innovation and marketing, Karen's expertise in leveraging data and insights has ...

Perplexity and SerpApi disguised bots to scrape Reddit data from Google at 'industrial scale,' according to Reddit's new ...

Yelp Host and Yelp Receptionist, AI-powered call solutions that handle reservations, collect leads, and answer questions with ...