Bottom line. Microsoft is positioning Performance Max as a more sophisticated alternative to competing automated ad platforms by leveraging its unique access to LinkedIn’s professional network data.

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance.

Hot takes have been flying about why HubSpot's organic traffic declined. Here are perspectives from ex-employees.

Yahoo AI Generated Answers. Yahoo Search is also incorporating AI generated answers directly in the Yahoo Search results. These seem to be powered by OpenAI and show directly in Yahoo Search, where ...

Your SEO team’s brand can impact collaboration and executive support. Find out how to create a valuable team brand that stands out.

Search Engine Land » SEO » Brave Search Rerank lets you boost or remove sites from search results Chat with SearchBot Please note that your conversations will be recorded. Brave Search today ...

Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting ...

Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.

Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.

From LLM-based and social search to community engagement, learn the emerging priorities shaping 2025’s SEO landscape.

What the quality raters do. Google’s quality raters are used by outside consultants hired by Google to assess the quality of the Google search results. They do not directly influence the search ...