Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then ...

Marwa Kaabour reflects on how Al Masaood’s journey toward ethical leadership weaves sustainability, inclusion and doing good in business.

Royal Jordanian Airlines, and its creative agency of record AdPro&, discusses its post, which reached more than 700,000 people organically.

"We’ve relied too much on the AI ‘write prompt → generate content → post content’ cycle," says RAKEZ's Ahmad Numan.

Golin MENA's Stephen Worsley shares a personal take on why occasion-based marketing such as National Ice Cream Day is a ...

Kantar's Hakan Nurakin, Wensi Li, and Richard Williams talk to Campaign Middle East about how old formulae in luxury won't work for Gen Z.

Gambit Communications has seen client wins, including Samsung, Property Finder, The Red Sea International Airport, FIX ...

Using WPP Open’s Creative Studio, an AI proprietary tool, Kim Mascarenhas reveals three characteristics about MENA's Gen Z ...

Hub71's Mohammed Alkhoori explains why storytelling is strategy for a startup, and why we must turn companies into communities.

"By elevating our people from within, we’re giving them the runway to keep defying expectations,” TBWARAAD Group CEO Reda ...

With Nadine Njeim as ambassador, Henkel Consumer Brands debuts haircare line through an influencer-led activation.

Maison de RA activation, by Untitled Co. and The Offsite Studio, uses cultural cues to turn fashion into a reflection of ...