Consumers’s attention spans are shrinking and frequent brand switching raises concerns for brands regarding loyalty and trust ...
New Delhi: Red Comet Films, part of the IJCP Group, has released a new digital ad film featuring Jim Sarbh for Mini cooper, ...
Gopal has joined TCPL from Kimberly-Clark where he was working as the Chief Information Officer for the APAC region. The ...
The TAM AdEx report on celebrity endorsements in 2024 found that nearly 50% of ads featured four celebrity couples—Akshay ...
Amogh Dusad, Head of Content, unveiled the lineup of more than 100 new shows set to launch in 2025, including returning ...
The Indian experts feel that China is aiming to become the 21st-century superpower and this is possible by influencing ...
The panel may also highlight its concerns over disproportionate coverage given to crime and celebrity news at the cost of ...
The campaign conceptualised by Decathlon’s in-house team of sports practitioners, showcases individuals carving out time from ...
Through tech integration, everyday transaction sounds were transformed into a musical composition, while augmented reality ...
The Metaverse platform will offer virtual tours of the Triveni Sangam, live streaming of the Shahi Snan (Royal Bath), and ...
Asked about competition from Reliance's Campa, John Murphy noted it pushes Coca-Cola to perform at its best, adding that ...
New Delhi: Epsilon, a global data, technology and services company, announced the appointment of Pratik Nath as Managing ...