Amid screwing up its South Park deal and selling out its journalists, Paramount is abandoning the clunky “Paramount+ with SHOWTIME” moniker from its ad-free premium tier. Announced on its support page,

The Showtime brand might finally be dead. Last year, Paramount killed the Showtime standalone streaming service, folding it into the Paramount Plus streaming service as Paramount Plus with Showtime. Now, we've learned that Paramount is changing that branding again.

Despite adopting Paramount Plus Premium, you will continue to see older titles on cable, satellite, and live TV streaming services (like Hulu with Live TV). Other than the name, the rest of the plan will remain the same. It will still cost $12.99 per month or $119.99 per year, and SHOWTIME’s catalog of films and series with minimal ads.