In the bustling beach town of Myrtle Beach, where oceanfront high-rises and flashy attractions compete for attention, there’s ...

In the bustling beach town of Myrtle Beach, where seafood joints and tourist traps compete for attention, there’s a humble blue-roofed building that has locals and visitors alike lining up for what ...

NORTH MYRTLE BEACH, S.C. (WMBF) - North Strand community members voiced their input on short-term rentals. Last Tuesday, the ...

Considering the run Coastal Carolina's baseball team is on — 26 straight wins on the way to the College World Series finals — ...

Horry County pastor John-Paul Miller agreed to dismiss his complaints against 3 SC church protesters after accusing them of ...

If you ask United Bank leaders what the secret to their 186 years of business success is, there’s a high chance the people ...

Three people were taken to the hospital Wednesday evening after an ocean-rescue incident just north of the Cherry Grove pier ...

Bin Depot, a discount and clearance store, is opening in Myrtle Beach off Kings Highway. The store said on Facebook it will ...

Emergency responders rescued six people from the water near North Ocean Boulevard in North Myrtle Beach on Wednesday night. Here’s what we know.

There’s no better feeling than having your bare feet nestled into the beach sand on a hot summer day, a cold beverage in hand ...