Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

In exchange for dropping its opposition to a trademark filing for a political podcast, Mattel insisted that the show not ...

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Barbie dropped its second Stevie Nicks doll on October 21, and it sold out in less than 24 hours. The Bella Donna doll is one ...

For toy companies, the quarter preceding the holiday season functions as a preview — with Walmart and Target revealing their ...

Back in 2023, Mattel launched a Barbie doll of music legend Stevie Nicks that was inspired by her look on the cover of the 1977 Fleetwood Mac album Rumours. It sold out lightning fast, and now ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

Mattel just released the Stevie Nicks Bella Donna Barbie Doll which you can now buy online at Amazon, Mattel, and Walmart. Shop Stevie Nicks Barbie ...

A new product drop from a legendary doll brand celebrates a prominent figure in Mexican folklore. It will be frightening for ...