Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

The two toy companies have been named co-master licensees for the franchise, with plans to roll out a slew of products ...

KPop Demon Hunters' toys, collectibles, games, dolls and other products based on Netflix’s hit movie are coming next year ...

Netflix is teaming up with Mattel and Hasbro to turn its blockbuster animated film  "KPop Demon Hunters" into toys, deepening ...

Mattel missed Wall Street estimates for third-quarter revenue and profit on Tuesday, as retailers worried about an uncertain ...

"KPop Demon Hunters" dolls and action figures based on the animated hit movie on Netflix will be shipped to customers next ...

Netflix has sealed a deal with Mattel and Hasbro to be global co-master toy licensees for 'Kpop Demon Hunters' as the film ...

Shares of the internet streaming service closed down 10% after it reported earnings below analysts’ expectations, citing an ...

Mattel said U.S. retailers significantly ramped up orders in recent weeks, giving the toy company enough confidence ahead of ...