AI is the same. It’s a tool. The agencies – and their people – that will succeed are the ones who embrace AI and use it to do ...

A federal appeals court vacated the Federal Trade Commission’s Click to Cancel rule — which was to go into effect next week — ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

We like the transaction because it provides the combined entity with valuable scale, which facilitates better media purchase prices that can be resold to clients, and it gives Omnicom the opportunity ...

We believe that Omnicom has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance, ...

Adweek has been doing some useful sleuthing into holding company bosses pay and the list is topped comfortably by Omnicom's ...

Whatever your take on the FTC’s conditional approval of the Omnicom/IPG deal, one thing’s clear: Ferguson is being more ...

Quitting smoking concept] Liudmila Chernetska/iStock via * Achieve Life Sciences (NASDAQ:ACHV [ said that it has named Omnicom (NYSE:OMC [ as its marketing agency to lead planning for U.S. commercial ...

The ongoing consolidation in the MarTech and PR sectors has created optimal conditions for strong future performance.

In the US, the Federal Trade Commission (FTC) has weighed in on one of the ad industry's biggest deals of the year. It ...