We believe that Omnicom has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance, ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

We like the transaction because it provides the combined entity with valuable scale, which facilitates better media purchase prices that can be resold to clients, and it gives Omnicom the opportunity ...

Government investigations and civil lawsuits have remade the world of "brand safety" during the second Trump era.

WPP’s next chapter will be written by Cindy Rose, the seasoned Microsoft executive and long-time WPP board member who steps ...

There is no shortage of conversation. Incrementality is in vogue. Artificial intelligence dominates every session. The CMO ...

B&T's Greg 'Sparrow' Graham told reporters he was "disappointed" to have missed out on the role, but wished Rose the best of ...

AI is the same. It’s a tool. The agencies – and their people – that will succeed are the ones who embrace AI and use it to do ...

A federal appeals court vacated the Federal Trade Commission’s Click to Cancel rule — which was to go into effect next week — ...

Under the FTC's "Click to Cancel" rule, businesses would've had make it as easy to cancel subscriptions as it is to sign up.

Analysis of March quarter results from the global advertising groups shows AI investment is a top priority for all. However, in a note to clients, the analysts acknowledged that the organic growth ...

For IPG, the continued uncertainty around the merger with Omnicom is likely to weigh on its operations (as it would do with any business). Dentsu is perhaps a more interesting case. Japan is likely to ...