The move comes at a time when toy manufacturers are battling a muted demand backdrop as consumers rein in spending to brace for the economic fallout of US President Trump's shifting trade policy.

Mattel, the iconic maker of Barbie and other beloved toys, has partnered with OpenAI to bring generative AI technology into ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Minecraft Hot Wheels Launcher Sets Evoker Trap and Golem Toss Tracks from Mattel. Squirrel Stampede opens, reviews, and tests ...

Looking for the perfect gift for a fishing or camping dad? This 2025 gift guide features 10 tried-and-tested outdoor essentials he’ll actually use and love.

Google is bringing AI generated Audio Overviews to search as part of its latest experiment. Here's everything you need to ...