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Warner Bros. Discovery Is Rebranding Max—Again
Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service ...
It’s Not Max, It’s HBO Max: Streaming Service Changes Name Again
Warner Bros. Discovery Inc. is changing the name of its flagship streaming service back to HBO Max, part of a broader strategic shift designed to re-emphasize premium programming for adults.
Warner Bros. Discovery gives up, re-renames streamer "HBO Max"
Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys ...
Warner Bros Discovery revives HBO Max branding for global push
The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand's global reputation ...
HBO Max Lives! Max to Change Its Name Back After Two Years
Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...