Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

After a disappointing 2024 rookie season, Jackson Holliday spent the offseason at home in Stillwater, Okla. The 21-year-old Orioles infielder began putting in the work necessary for him to ideally ...

It's not just Jackson Holliday who is an impressive young man and ball player, but his younger brother Ethan as well. The projected top overall pick in the upcoming MLB Draft, Ethan Holliday is ...

Ethan Holliday becomes Adidas' first baseball NIL athlete. The brand confirmed Holliday's signing in a press statement on ...

The Adidas Fear of God Athletics Trainer launches Friday, Jan 31. The “Night Brown/Sesame” pair will be available from adidas ...

The Baltimore Orioles have built their team through strong drafting and player development throughout their minor league ...

Seven-time MLB All-Star Matt Holliday is a proud father, as both his sons, Jackson Holliday and Ethan Holliday, are about to take the league by storm.

The Washington Nationals beat the odds in the latest MLB draft lottery, securing the number one overall pick for the 2025 MLB ...