Vice President JD Vance is speaking Wednesday at a Bitcoin conference, marking the Trump administration's latest overture to the cryptocurrency industry — a once-fringe business that President Trump and his allies have embraced in recent months.

Vice President JD Vance and President Trump’s eldest sons attend Bitcoin’s annual conference as Trump faces scrutiny for profiting off an industry he’s deregulating. NBC News Senior White House Correspondent Garrett Haake and Axios Crypto Reporter Andy Dale join Meet the Press NOW to report on the latest from the crypto conference in Las Vegas.

Trump Media says the purchases will "create synergies" and protect the company "against harassment and discrimination."

John Woeltz made headlines on Friday following his arrest in New York City for allegedly kidnapping and torturing a man in a bid to get access to his Bitcoin password. Prior to that, the 37-year-old Woeltz once held a very different reputation as a rising star in the crypto world.

In Manhattan's tony Nolita neighborhood, the so-called "Crypto King of Kentucky" allegedly held an Italian man hostage and tortured him for weeks when trying to gain access to his Bitcoin wallet. As NBC New York reports,

An Italian man escaped a New York City apartment where he says he was kidnapped and tortured for weeks over a Bitcoin password.