Bharti Airtel confirmed "bilateral discussions" with Tata Group for a possible merger of their direct-to-home (DTH) segments, Bharti Telemedia and Tata Play, respectively, on Wednesday.

Reports suggest that this deal is expected to be implemented through a share swap arrangement.

"We wish to submit that Bharti Airtel Limited (‘Airtel’) and TATA Group are in bilateral discussions to explore a potential transaction to achieve a combination of TATA Groups

Telecom giant Bharti Airtel Ltd. announced on Wednesday that it is engaged in bilateral discussions with the Tata Group regarding a potential merger of Tata Play’s Direct-To-Home (DTH) business with its subsidiary,

Bharti Airtel is in talks with Tata Group to merge Tata Play’s DTH business with its subsidiary, Bharti Telemedia, in a potential ₹7,000 crore deal, aiming to serve 35 million subscribers.

Airtel has also partnered with Ericsson 5G Core technology. "The collaboration will enable Airtel to seamlessly transition to a commercially live, full-scale 5G Standalone network over time, bringing the high-end capabilities of 5G to their customers,

The DTH space has been facing headwinds with the emergence of over-the-top (OTT) platforms and IPTV options, especially with the expanding price range of smart TVs.

Bharti Airtel on Wednesday said it is in talks with Tata Group for potential merger of their respective DTH operations. The two players have been in discussions for the merger of Bharti Telemedia and Tata Play for some time now.

India's Tata Group and Bharti Group are close to merging their satellite TV businesses, creating a nearly $1.6 billion entity with the aim of tiding over the sustained migration of subscribers to digital streaming,

Bharti Airtel has confirmed that it is in discussions with the Tata Group to explore a potential merger between Tata Play's direct-to-home (DTH) business and its subsidiary, Bharti Telemedia Ltd. In a filing to the stock exchange on Wednesday,

India's satellite TV landscape is set for a major transformation as two leading players move towards a strategic consolidation. With the industry witnessing a steady shift towards digital streaming, traditional direct-to-home (DTH) operators are exploring new ways to stay competitive and sustain growth.