The actress posted an array of photos on Instagram where she hung out with loved ones while wearing a white tee and jeans ...

Experts weigh in on where the 27-year-old actress goes after being at the center of the storm involving an American Eagle ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, ...

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.

American Eagle Outfitters wanted to make a splash with its new ads starring actor Sydney Sweeney. The campaign has sparked a ...

Shares of American Eagle have been rallying due to a new ad campaign featuring actress and producer Sydney Sweeney. Critics ...

Sydney Sweeney has made her first post since facing backlash over her American Eagle ad, which embroiled the actress in ...

The post marks Sweeney's first since her ad campaign for American Eagle jeans was embroiled in controversy late last month ...

Actress Sydney Sweeney recently documented a night out with friends on Instagram, offering fans a glimpse into her social life. The Euphoria star attended a crowded venue, distri ...