Zee TV films Lakshmi Niwas in Bangkok using real locations for an emotional birthday surprise and international travel scenes, signalling a shift toward global settings in Indian television.

ZCA 2026 Main Event is set to be held in Mumbai tonight (March 1). Check the ZEE Cine Awards 2026, full winners list here.

Zee Entertainment Enterprises Ltd. has entered into a content licensing partnership with mobile-first platform Story TV, ...

Under the collaboration, Story TV will stream popular ‘Zee’ titles, including Agent Raghav: Crime Branch, Agle Janam Mohe Bitiya Hi Kijo, Santoshi Maa and Fear Files in short drama formats ...

Zee TV further cemented its position by attaining 126 GRPs (BARC; HSM Urban, 15+) with 4 shows emerging as slot leaders, marking the channel’s highest viewership in 4 years and its highest share in 7 ...

PTC Punjabi was the biggest Asian TV broadcaster on Friday, according to exclusive data obtained by BizAsiaLive.com.

Kyunki Saas Bhi Kabhi Bahu Thi' on Star Plus remained the top show with 1.9, followed by 'Tumm Se Tumm Tak' (pictured) on ZEE ...

Crime Branch, Fear Files, and Santoshi Maa to microdrama formats as platforms look to tap India’s growing short form content consumption.

Company ties up with Story TV for micro-drama formats, steps up foreign-language dubbing partnerships, and begins monetising ...

As part of this expansion, the company has secured a Multi-Channel Network (MCN) licence and onboarded over 350 channels into its syndication ecosyste ...

Zee Entertainment Enterprises is enhancing its syndication strategy to maximize value from its content library. The company is adapting titles for micro-drama platforms and the short-form video ...

The TV-first format embeds brands into show narratives and extends them to digital and creators. The broadcaster cites TumHoLovely’s 35 million impressions as proof ...