The Democratic National Committee is getting into the ad fight over the government shutdown with a focus on health insurance ...

Democrats are increasing pressure on certain GOP lawmakers in the shutdown messaging war, the latest being a new ad buy from the DNC. The six-figure buy will include digital ads on YouTube, Instagram ...

Google opens YouTube ads to third-party agencies under EU pressure, addressing antitrust concerns over its ad-tech monopoly.

YouTube is taking another step to more easily connect creators with advertisers. During Cannes Lions 2025, the company unveiled open call, a new feature powered by YouTube BrandConnect that allows ...

YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

The United States has spent more than $500,000 on at least 30 YouTube ads this month that threaten undocumented migrants with deportation and a ban on reentry. The campaign, led by Homeland Security ...

YouTube is expanding its Premium Lite pilot to India, introducing a lower-cost subscription tier at INR 89 per month. The ...

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

Televisa-Univision on Wednesday announced a new ad campaign aimed at pressuring Google to reverse plans that would relegate ...