Smith Entertainment Group revealed Utah Mammoth as its official team name on Wednesday. Here is how fans reacted.

To be fair, the Mammoth aren't the first NHL team to go without the plural. The Seattle Kraken, the Tampa Bay Lightning, the ...

The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...

The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth.

the Utah Mammoth! However, despite some neat branding and a cool hidden secret in their logo, some hockey fans are annoyed at the Mammoth's new name. Why? Well, it comes down to pluralization.

An initial list of 20 possible names was narrowed by fan vote last June to what the team announced as six finalists: Utah Blizzard, Utah Hockey Club (Utah HC), Utah Mammoth, Utah Outlaws ...

After Smith Entertainment Group ran into trademark troubles with the potential “Utah Yeti” name, fans pivoted and adopted Mammoth as their No. 1 choice. And it showed in the polls. Among the ...