Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than it generates in revenue.

The airline this week will start charging for checked luggage. A second bag will cost $45.

The Sapphire Reserve for Business will also be adopting the new Points Boost accelerator, which will allow cardholders to ...

Unfortunately, things have already changed for many frequent Southwest customers. The airline recently announced that it will ...

The airline will begin charging $35 for a first checked bag and $45 for a second checked bag on many tickets, with ...

By Ceylan Yeğinsu Southwest Airline’s longtime free luggage policy on basic economy fares will end on Wednesday when the airline begins charging a $35 fee for one checked bag and $45 for the ...

Southwest Airlines​ recently announced it will start charging $35 for the first checked bag. Here's a breakdown of how much revenue bag fees bring.

Southwest Airlines will begin charging for checked bags on new reservations starting May 28th. The fees will be $35 for the first bag and $45 for a second.

Delta Air Lines was named the best airline for the seventh year in a row, but another airline ranks as the most affordable.

Southwest Airlines will begin charging for checked bags on flights booked on or after May 28, 2025. The fee is $35 for the first checked bag and $45 for the second. Business Select fare passengers ...

Proposed legislation would cap interchange fees on airline rewards credit cards, potentially undermining the big business of ...