In today’s fast-paced retail environment, brands must meet their customers where they are—especially in the evolving digital ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

A growing number of artists have been making good money from selling virtual items within Roblox. Now they could be selling physical merch too. The company has launched a feature enabling players to ...

"Our plan is to have much deeper product-catalog ... avatars can wear and use. A Roblox spokesperson said that the company doesn't take a cut from sales of physical items bought through the ...

Now, Roblox is making that integration available to all eligible creators and brands after completing a closed beta test of its Commerce APIs. The ability to purchase physical products will be ...

Now, Roblox is making that integration available to all eligible creators and brands after completing a closed beta test of its Commerce APIs. The ability to purchase physical products will be ...