Roblox is redefining e-commerce by integrating physical product sales within its immersive gaming environment. This presents ...

"Our plan is to have much deeper product-catalog ... avatars can wear and use. A Roblox spokesperson said that the company doesn't take a cut from sales of physical items bought through the ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Now, Roblox is making that integration available to all eligible creators and brands after completing a closed beta test of its Commerce APIs. The ability to purchase physical products will be ...

With the Shopify partnership, eligible sellers that use the platform will be able to offer physical products directly from their Roblox experiences. Roblox is integrating with Shopify as it maps ...

experience on Roblox, where U.S. visitors ages 13 and older can purchase a Roblox-exclusive limited-edition physical product — an E.l.f. UP! Pets hoodie — as well as a selection of beauty products ...

Now, Roblox is making that integration available to all eligible creators and brands after completing a closed beta test of its Commerce APIs. The ability to purchase physical products will be ...