Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform Roblox boasted more than 151 million global daily active users. For ...

A new report reveals that the free-to-play game Roblox has enough player engagement to match that of Steam's, PlayStation's, and Fortnite's combined.