For decades, Nike Inc. told its customers to Just Do It. Now its designers, engineers and scientists have their own mantra: “Create epic s--t.”That mandate comes straight from their new boss, who has ...

While no players debuted new models, there were plenty of popular sneakers in player-exclusive and general-release colorways.

With the start of a 2025 NBA season this week, it’s once again time to take a look at which player has the best current ...

2025 has delivered some of the best NBA signature sneakers we’ve seen in years. Not only is the performance top-notch, but we ...

Nike and Air Jordan are celebrating the 30-year anniversary of the Air Jordan 11 with a new collection coming these 2025 ...

Dick's Sporting Goods is releasing the new Jordan Heir basketball shoes and if you don't hurry to grab them, they will sell ...

Discover how the $10B Jordan Brand drives Nike’s growth, shapes sneaker culture, and redefines retail with new World of ...

Nike and longtime Swoosh collaborator Stüssy revisit the archive to remaster an early ACG boot that last surfaced in 2005.

Here's where to buy the Nike LeBron XXIII Miami Twice basketball shoes, the latest LeBron James x Nike collab for 2025.

Nike just dropped a new Air Jordan 4 Retro sneaker and they’re already in stock at Dick’s Sporting Goods. The new Nike Air Jordan 4 Retro basketball shoes were officially released on Sept. 6. They ...

Nike is offering a pre-Labor Day sale on select shoes and apparel. The Nike Dunk Low Retro is discounted by 39%, reducing the price from $115 to $69.97. The Dunk Low Retro features premium materials, ...

Kobe Bryant’s time with Nike is celebrated now, but it got off to an inauspicious start. He signed with the brand in 2003, switching allegiances in the wake of an Adidas deal that brought him into the ...