Fast food chains constantly introduce new menu items seeking the next viral sensation or profit-driving staple, but ...

Philip Morris International Sustainability explores PMI's shift from cigarettes to smoke-free alternatives, delivering ...

Frictionless transactions, visibility and traditional convenience are top drivers of the customer value proposition.

Total value reflects the full spectrum of what today’s shoppers of fast-moving consumer goods care about when making their ...

The grocer is leaning into deals and private label products while also offering shoppers “little luxuries," Chief ...

B&M European Value Retail, the discount retailer headquartered in Speke, south Liverpool, is going back to basics, says new ...

A value proposition is a statement or promise you make that attempts to position your brand as worthy of being noticed and purchased from. Basically, a value proposition helps your customer answer the ...

Sets a new global benchmark for sustainable steel by uniting decades of decarbonisation achievements, reinforcing the UAE’s ...

Early adopters not only buy first, they also generate conversation, validate or reject a value proposition, and, in many cases, become natural advocates ...

In an era of supply chain volatility and extreme weather, a leading manufacturer’s strategy offers a blueprint for resilience ...

Despite hyping the product for a year and half, it is fairly clear that Tesla doesn’t want to sell its new cheaper Model Y. At least, in the US. Here’s why. Remember the Cybertruck RWD?

Catalyst Property Finance has made a “strategic overhaul” of its product offering, consolidating certain ranges, cutting ...