As organizations and companies change throughout history, the need or urge to change up logos and advertising info seems to be inherent. Japanese automaker Honda is no stranger to these changes, ...

The Bombay High Court has ordered Cognizant to cease using its logo in India due to a trademark infringement suit filed by Atyati Technologies. Cognizant has complied by removing the logo from its ...

New Delhi/Bengaluru: Cognizant Technology Solutions Corp has moved the Supreme Court challenging a Bombay high court order that barred the Nasdaq-listed firm from using its hexagonal logo in India.

President Donald Trump on Thursday trolled Cracker Barrel over the controversial logo rebranding effort that it later reversed on social media. Trump posted a video on X of him and the "old timer" who ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

Cracker Barrel's co-founder has slammed the company's chief executive over plans for a new logo that were abruptly scrapped following a backlash. "They're trying to modernize to be like the ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Bill Holley would be thrilled the company kept his logo, his wife said: “I think Bill’s holding his hand up and saying, ‘I made Cracker Barrel great again!’” Beverly Holley misses a lot of things ...

The White House credited President Trump with Cracker Barrel’s decision to restore its “Old Timer” logo, which it dropped last week as part of a major company rebrand. “Cracker Barrel should go back ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...

Cracker Barrel is reversing course, announcing Tuesday that it would scrap the new logo it introduced after facing backlash over the rebrand. “We thank our guests for sharing your voices and love for ...

"We said we would listen, and we have," the company said in a statement Tuesday. Cracker Barrel said Tuesday it will be going back to its old logo, amid a public backlash to the restaurant and country ...