For Gen Z, sneakers aren’t just fashion but cultural statements. For a generation that thrives on authenticity, sneakers represent more than a passing trend — they’re wearable identity cards, merging ...

Nike's new Project Amplify sneakers use robotics to increase your speed, while its Mind shoes enhance concentration.

Forget super shoes that make you run faster. Nike's newest footwear innovation might actually change the way you think.

On Thursday, Nike announced Project Amplify, “the world’s first powered footwear system,” which it says isn’t intended for ...

Nike has revealed a new innovation called Project Amplify, a robotic-powered footwear system for running and walking. It looks cool, but it may still be a while before you can try it out for yourself.

NIke just announced four pieces of gear that the brand hopes will keep it at the forefront of innovation for sports shoes and ...

Nike is stepping boldly into the future with three groundbreaking projects. Get ready for Iron Man boots, brain-stimulating sneakers, and eco-friendly athletic wear.

Building out Nike’s performance gear is a main priority for CEO Elliott Hill, who took the helm of the company a year ago.

Yesterday was NBA Media Day, which means players put on a fresh uniform and clean sneakers for a photo shoot, followed by questions from reporters. While players' funny or illuminating answers ...

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The Los Angeles Lakers hosted their annual media day yesterday, and it comes as no surprise that all focus was on the oldest (and most accomplished) player in the NBA — LeBron James. Not only is James ...

If you’re looking for a simple, brand-name streetwear shoe with style, Nike’s new launch has you covered. Sushi Club was started in Beverly Hills, California, in 2021 by Chris Stamp and Nobu Matsuhisa ...