Amplify is a long-running experiment to build a type of exoskeleton that helps people run and walk with reduced effort.

Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under CEO Elliott Hill. The products include a battery-powered walking shoe, a ...

Nike on Thursday unveiled Project Amplify, a new line of shoes that comes with a robotic system to help you walk and run more ...

Nike has introduced "Project Amplify," a groundbreaking shoe designed to help people run and walk faster and farther.

From the Cortez the first-ever Air Max, Nike’s back catalog is full of legendary designs that forever changed footwear. None match the mystique, notoriety and overall success of the Air Jordan 1. The ...

The 2025-26 NBA Media Day was held earlier this week for most teams, and there are still more footwear storylines to unpack. As every basketball fan and sneakerhead knows, players often bring their ...

Yesterday was NBA Media Day, which means players put on a fresh uniform and clean sneakers for a photo shoot, followed by questions from reporters. While players' funny or illuminating answers ...

Nike's marketing spend rises 9% to $1.63 billion in FY 2025 Major marketing opportunities like the World Cup await in FY 2026 Tariffs, choppy demand in China remain obstacles to Nike's turnaround Sept ...

Ja Morant’s latest signature Nike shoe is getting a new colorway. The Ja 3 White and Coconut Milk shoes drop Thursday, Oct. 9, at 10 a.m. ET. Adult pairs will be $125, big kids’ sizes are $102 and ...

If you’re looking for a simple, brand-name streetwear shoe with style, Nike’s new launch has you covered. Sushi Club was started in Beverly Hills, California, in 2021 by Chris Stamp and Nobu Matsuhisa ...

Nike (NKE) reported its fiscal first quarter results on Tuesday after market close. Its results beat expectations as the sneaker giant navigates a major turnaround strategy under CEO Elliott Hill, who ...

Amazon's Prime Big Deal Days event starts today and ends tomorrow, October 8. You can save big on Nike sneakers, currently up to 40% off. My personal favorite stylish sneaker, the Nike Air Max 270, is ...