Athlon Sports aims to feature only the best products and services. We may receive compensation for links to products and services on this website. One of Nike’s most popular running shoes is on sale ...

Months before Nike unveiled Colin Kaepernick as the face of their 30th anniversary "Just Do It" campaign, the sports apparel giant was engaged in vigorous debates over what to do with the unemployed ...

The Los Angeles Lakers hosted their annual media day yesterday, and it comes as no surprise that all focus was on the oldest (and most accomplished) player in the NBA — LeBron James. Not only is James ...

Nike on Tuesday reported a surprise rise in first-quarter revenue and beat profit expectations as the storied sportswear brand’s turnaround effort gained traction despite weakness in China and tariffs ...

The famous athletic apparel and shoe company published its latest set of quarterly results. Revenue was up marginally and net income was down substantially, but both still beat the consensus analyst ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. After delays due to product issues in its scheduled May ...

Nike's marketing spend rises 9% to $1.63 billion in FY 2025 Major marketing opportunities like the World Cup await in FY 2026 Tariffs, choppy demand in China remain obstacles to Nike's turnaround Sept ...

Update: Jacquemus and Nike are turning back time. The two have dug deep into the Swoosh’s archive to reinterpret Bill Bowerman’s original hand-built silhouette: the Moon Shoe. Teased during Jacquemus’ ...

What a SKIM-py turnout. The much-hyped NikeSKIMS collab dropped in New York City Friday morning — but for all the buzz about Kim Kardashian’s takeover of both the gym and the runway, Manhattan didn’t ...

Forbes ranks the highest-paid footballers in the world, including Cristiano Ronaldo and Lionel Messi. Here are the top soccer ...

Nike Inc. plans to debut its highly anticipated line of athleticwear with entrepreneur and reality TV star Kim Kardashian’s Skims label this week after production problems delayed its release for ...

All eyes will be on Happy Valley this weekend as the third-ranked Penn State Nittany Lions host the sixth-ranked Oregon Ducks in the most anticipated game of the young college football season. Penn ...