Paige Bueckers was the No. 1 pick by the Dallas Wings back in April. Now, she’ll share the city with Cooper Flagg who went No ...

Nike returns to men's cycling after long hiatus in off-bike apparel deal with super team of Vingegaard and Van Aert.

Projected lottery picks VJ Edgecombe and Jeremiah Fears have signed multiyear endorsement contracts with Adidas.

With Nike Inc.'s fourth-quarter results due on Thursday, some analysts say the company's sluggish sales and stock price should reach the bottom soon - if not now, then in the months ahead - after ...

Kipyegon will wear new track spikes that are lighter than those she wore to win 1,500-meter gold at the Olympics last year, a ...

Clark - who reportedly has an eight-year, $28 million shoe contract with Nike (NKE) - joins the growing list of well-paid professional athletes who have publicly stated they refuse to spend on some of ...

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

How Nike's Air Jordan line forever changed the landscape of sports marketing, creating a template for athlete-brand partnerships.

In her new book “Make It Ours,” Robin Givhan examines the late Virgil Abloh’s rise from Chicago streetwear to a defining ...

"They took control of their own destinies and created their own brands" - Dominique discusses changing dynamics in athlete ...

As legends like Virat Kohli and Rohit Sharma retire from Tests, the transition generation led by Shubman Gill will look to ...